A communications advisor and a leader with 23 years of experience. Deep understanding of technological and social trends, brand strategy, market research, and ethical business processes. Motivated to advance the common good.
At a glance
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Background
Bulgarian 50%
Mongolian 25%
Austrian 25%
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LGBT
Super G
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Currently based in Seattle
Eligible to work in the US and the EU. 🇺🇸🇪🇺
Washington, DC was home for 20 years.
Available virtually in all time zones + open to relocate for the right adventure.
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Languages
English
Bulgarian
Russian
Japanese and German: order drinks level
You Can Hire Me to
Available for:
full-time opportunities
as an individual advisor
as the leader of a communications team—yours or mine—if you need to outsource the development and launch of a specific effort
Develop marketing and communications strategies
Assemble and lead hybrid (remote and local) internal and external communications teams
Manage large marketing and communications projects, create and manage brands
Lead executive and organizational positioning among stakeholders, including: media, peers, investors and analysts, policy makers, and social influencers
Areas of Expertise
During my 22 years of experience, I’ve developed communications strategies, campaigns and assets in these areas.
Healthcare, global health and development
Women’s rights, women’s health
Financial stability and literacy, investor relations, and financial services
Visual and performing arts
21st century ethics, digital data privacy, corporate and government surveillance
Climate change, energy efficiency, environmental justice
Education, early learning
LGBTQ+ issues
Fundraising, philanthropic planning, advocacy, volunteer engagement
Summary of Qualifications
Demonstrated ability to build and lead teams. Able to promote a culture of feedback, openness, and camaraderie. More than a decade of managing global/local hybrid teams.
An accountable and results-motivated creative thinker.
An excellent administrator, experienced in handling complex budgets, and building relationships and coalitions with internal constituents and outside partners.
Able to balance strategic thinking with tactical implications.
A track record of delivering imaginative digital communications to surpass business goals.
A strong business and creative writer.
A trusted advisor on ethical and governance issues.
What I’m Up To ATM
Updated January, 2023:
I’m currently supporting the launch and dissemination of a significant normative product in the area of abortion care on behalf of World Health Organization.
I serve as a brand and marketing officer to a luxury travel startup.
I’m helping a US healthcare client with executive positioning and policymaker engagement.
My Clients (partial list)
My Employers
Where I’ve worked full time during the previous 22 years.
Little Unicorns, Co-founder, Senior Communications Advisor, 2014-current (Washington, DC, Seattle, Geneva)
Fenton Communications, Interim Managing Director, VP of Digital, 2012-2014 (Washington, DC, San Francisco)
United Way Worldwide, Director, Digital, 2008-2012 (Washington, DC)
United Way of America, Manager, Online Engagement, 2003-2008 (Washington, DC)
MBP Construction Engineering, Project Manager, Marketing and Design, 2000-2002 (Fairfax, VA)
Link to my resume here.
Professional Milestones
Projects, accomplishments, and moments that have brought me particular joy.
Currently supporting the design, launch and dissemination efforts for World Health Organization Abortion care guideline, where the goal is to enable evidence-based quality abortion care globally.
Led the communications strategy and execution on behalf of DoE to support the launch 10 Billion Bulbs — a multinational, public-private partnership aiming to have 10bn super-efficient light bulbs fitted worldwide to tackle the 5% of global emissions caused by lighting.
Designed the identity, and provided event and communications support for the AIDS2020: 23rd International AIDS Conference (held virtually) — the fifth and most recent AIDS Conference I’ve had the privilege to help shape.
Worked with HC3 and USAID to develop a campaign dedicated to popularizing LARCs with youth. I lead the research, strategy, message development, testing and materials executions. The campaign was initially tested in Malawi and Nigeria, and has since been adapted in numerous other markets.
Developed Washington National Opera Giving Circles — an effort to cultivate major donors and expand the organization’s reach.
Co-founded and currently leading a communications collective (called Little Unicorns) with a multicultural team of 10 designers, developers and writers.
In partnership with National Abortion Federation, designed and executed the Stand with Servicewomen campaign, which ultimately provided servicewomen access to abortion care in cases of rape at the workplace. (As unbelievable as it may be, servicewomen’s insurance policies didn't cover such care before the Shaheen Amendment was passed.)
Established the digital practice at Fenton Communications’ DC office, which, in an 12-month period, generated more than $1 million in revenue; recruited staff of 2. Served as an interim managing director of Fenton’s DC office, focusing on team building (15 staff) and new business development.
Worked with The Kennedy Center to design and bring to life the 2014 Washington National Opera Ball at the Japanese Residence. This may not have been the greatest communications innovation, but it was absolutely fabulous, cool, and needed to support this beautiful art form.
Co-hosted the first-ever 2013 Green Inaugural Ball as part of a larger environmental portfolio of efforts. The event was designed to celebrate the administration’s focus on climate and was attended by then-VP, Joe Biden.
Managed the engagement strategy for the LIVE UNITED public service campaign. (An ad campaign worth $230 million in donated media to date—TV, radio, print, online, out-of-home.)
Established and managed the digital group at United Way Worldwide, the world’s largest private charity ($5.1 billion in annual giving). Responsible for $6 million in annual online grassroots donations, recruiting millions of individ- uals to social causes, and recruiting more than 400 thousand volunteers online. (Those were big numbers in 2010.)
Colorful Stuff
Philanthropy & Volunteering
I’ve served as a board member with the following organizations:
Washington National Opera (2017—2019)
University of Florida, College of Journalism and Communications (2014-2015)
LGBTQ Victory Fund (2012-2014)
I donate 10% of my income to organizations and causes I care about. Here’s a sample from the last couple of years.